We connect agencies, brands & design studios with Canada’s top creative talent.
Hey! Welcome.
How can we help you?
Your Strategic
Hiring Partner
We work as a true extension of your team, bringing deep industry experience and market knowledge to every search.
Our process begins with a thorough understanding of your business, culture and specific needs of the role. Then, we conduct a focused search to identify, attract and vet high-performing candidates and hidden gems, many of whom are not actively available to market.
Along the way we provide clear communication, honest market insight and thoughtful guidance to help you make confident hiring decisions. We manage every stage of the hiring process, providing structure and momentum, so you can stay focused on running your business.
Our Services
Full-Time &
Executive Search
Whether you're filling an executive leadership position or building out your team with mid-to-senior level roles, our rigorous search & evaluation process ensures you're seeing the best available candidates in the market.
Confidential Search
When you’re making sensitive or proactive changes and confidentiality is paramount, we are your trusted partner. We’ve completed numerous confidential leadership searches and use tried and tested processes to ensure the utmost discretion.
Proactive Introductions
Want to get a head start on building your dream team? We’re always connecting with top talent who are discreetly exploring new opportunities. By working with us, you’ll gain exclusive access to the best and brightest before they hit the job market.
Roles We Fill
Creative Director
Design Director
Art Director
Copywriter
Designer
Content Creator
Strategy Director
Account Director
Director, PMO
Project Manager
Creative Services Manager
Operations Manager
Studio Director
Producer
+More!
Group Creative Director
Design Director
Senior Art Director
Senior Copywriter
Senior Designer
Content Creator
VP, Strategy
Strategy Director
Managing Director
VP, Client Services
Group Account Director
Account Director
Senior Project Manager
Creative Services Director
Studio Director
Executive Producer
+More!
Our Difference
Connected to the best & brightest.
After 20 years of building relationships across the Canadian creative industry, we have direct access to the country’s strongest talent. Most importantly, those relationships are built on trust, discretion and long-term credibility.
Experts in evaluating creative talent.
Our real-world experience working in creative departments, coupled with years of creative-specific executive search allow us to evaluate talent with nuance and confidence. With more than 300 successful placements, we know what distinguishes truly exceptional creative talent.
Professional, responsive & efficient.
We run a transparent, structured search process designed to respect everyone’s time. Clear communication, fast feedback loops and thoughtful calibration allow us to deliver a strong, well-vetted shortlist quickly, often within 5–7 days for full-time positions.
Trusted with the toughest searches.
We’re known for taking on complex or hard-to-fill roles and seeing them through with persistence and care. Our approach is thorough and methodical: we challenge assumptions and follow every possible lead until the right candidates are found. We maintain a 95% close rate.
Focus on the right move, not just the next move
Helping good people build successful, rewarding careers is at the heart of what we do.
We take the time to understand your experience, ambitions and what truly motivates you, to ensure we’re aligning you with roles that offer long-term growth and meaningful impact.
You can expect clear communication, honest guidance and thoughtful support throughout the process. No ghosting. No radio silence. Just transparency, discretion and respect at every step.
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About
Good People is owned and operated by Sarah Stapley, an independent headhunter specializing in creative search for the Canadian advertising, marketing and design industries.
After graduating from ad school, Sarah began her career as a copywriter, developing integrated campaigns for some of the world’s biggest CPG brands. Her career path evolved toward creative services management for ad agencies like Henderson Bas and SID LEE, and eventually came to include in-house creative talent acquisition.
In 2015, Sarah followed her passion for people and leapt from the ad industry into the executive search & recruitment world. She was instrumental in building out a creative search practice for IQ PARTNERS, and became one of the company’s top-producing headhunters for nearly six years.
In 2021, Sarah branched out on a solo venture and launched Good People, a recruitment practice dedicated to serving the Canadian creative community.
Here’s how to find us.
